StyleIn! 2011: Silk Route Fashion Design Competition

This is a wonderful opportunity especially for all you aspiring fashion designers out there. Islamic Design House is hosting a design competition for its subsidiary, Silk Route Clothing.

Silk Route and What This Competition is All About...

We all know that the Islamic inspired designers from California to Kuala Lumpur and from Istanbul to Johannesburg are brimming with talent, creativity and energy. So, Tower Hamlets based fashion house, Silk Route is back on the search for that special someone who can fuse Modesty with Fashion flare and create an iconic Jilbab/Abaya design for their sensational spring collection.
Silk Route, a Jilbab/Abaya Brand based in London, UK, has been designing, manufacturing and selling a contemporary and innovative interpretation of the long dress worn by many Muslim women for over 5 years. They are now distributing to over 300 sellers around the world and are sold via the Islamic Design House e-commerce websites in UK, USA, Canada, Egypt and Jordan and distributors in Nigeria and South Africa. Their first franchise store partnering with Islamic Design House opened in Jordan, Amman, in Ramadan 2010.

Silk Route pioneered the idea of an online Jilbab design competition back in 2007, the response was phenomenal, with over 100 submissions and 60000 people participating and we recruited the top designers into our design team. Once again, in a pursuit to encourage and support the talent of young aspiring Muslims everywhere, Silk Route StyleIn! Jilbab Design 2011 competition will be launching on a huge global platform. Budding designers from professional and non-professional backgrounds can showcase their designs to millions of people around the world.

Life-changing prizes...

The top prize for the winner is amazing, the winning design will be created and launched in Silk Route’s Spring 2012 collection with a wide press coverage from up to 7 global Magazines and they will win £500 cash. Not only that, but they will secure a 6 months internship with the Silk Route design team and mentoring from our Head designer Adnan Khalid. Second and third place designers will also get a cash prize of £300 and £200 and mention in all press coverage and even a chance of their design featuring in the Spring 2012 collection. Adnan says ‘Being part of the team at SR ever since taking part in the 2007 competition has opened up great possibilities…there is a great deal to be explored, a lot to do and immense success awaits the community of Designers who choose this’.
Silk Route would like this competition to be an opportunity for the designers to come forward and submit their designs and hopefully add their flavour to the future design direction of Silk Route
Important dates to remember...

The competition was launched on 14/07/11 and the deadline for final submissions is 31/08/11, so that’s four more weeks to get out your sketch pads and start creating and refining some iconic designs. Voting begins on 14/08/11 and will continue until the 14/09/11. On the 14/09/11 the top 20 designs, as voted by the public, will be forwarded to our esteemed panel of Judges; Silk Route Head designer Adnan Khalid, Fashion designer and entrepreneur Rabia Z. and pan-Arab T.V personality and fashion designer Muna Abu Sulayman. They will have up to a week to decide on a winner and their Top Ten. The winner will be announced on 24/09/11.

For more information about the competition please visit

Wow, this sounds very, very exciting. Amazing prizes and amazing judges too. All the best everyone! I can't wait to see who the winners will be. Remember, there are first, second and third place winners so there's a bigger chance for you to win. What are you waiting for? Get StyleIn