That's it, that's exactly it. Islamic beliefs and teachings come to life when people start practicing it the way it is meant to be practiced - peacefully and genuinely. Da'wah isn't just the spoken words that are used to preach others but also who you are as a person and how you incorporate Islam in your life.
Why can't we approach people and advise them out of genuine love instead of in a patronising manner? How does it make you feel when someone speaks to you condescendingly? It certainly doesn't make you believe in them or what they have to say, that's for sure.
I'll tell you a little story about one of my experiences wearing hijab when I was 16. It was my first year living in New Zealand and I was still getting to know people and I was also slowly settling down in a new city. My sister was a voluntary teacher for Sunday Islamic classes for children at the time and she told me about a class for teenage Muslim girls that were also held on Sundays at the mosque. So I decided to go because I was curious and I wanted to get to know the Muslim girls better. The class was held in the mosque library at the back of the mosque and there were 2 Muslim sisters in their mid-20's teaching the class. At first the class went well and I was enjoying learning about the interpretation of the Qur'an by the 1st teacher, Sister M.
Then the 2nd teacher, Sister J, came in. She wore one of those huge hijabs that go right down to the waist. She saw me and suddenly shouted, "You!". I looked around and it was obvious that she was looking at me so I said, "Yes??". She replied in front of the entire class, "You're not wearing proper hijab! Go inside the prayer area and get a prayer outfit then only come back in here." I was stunned and speechless. Then after a few seconds I got up, left the room and looked for my sister who was also teaching in a different room at the time. She was surprised to see me and especially so after I started bawling my eyes out. I told her what had happened and how I felt so humiliated. I told her I just wanted to take my scarf off and leave. It was then that Sister M came to me and apologised for what happened earlier. She told me Sister J shouldn't have approached me like that and coaxed me to come back to the class but my heart was already set on leaving so that's what I did. I didn't attend a single Islamic class at the mosque after that. By the way, I donned the hijab like this on that day.
I attended Islamic talks and lectures at the mosque after that but I refused to be around Sister J, who by the way, ironically enough no longer wears hijab today. I didn't think much of her as person and as a religious person, honestly. She was rude and very patronising. Thank God I went on to study the Qur'an and Islam on my own after the incident because otherwise Islam wouldn't play a big role in my life today. Yes there are negative associations with being religious in the post-modern world. Some we have no control over such as media manipulation but most of the time, these negative associations are caused by Muslims. Moez Masoud's message is simple: purify your intentions. Do you really have concern for your Muslim sisters and/or brothers or are you simply projecting a 'holier than thou' attitude'?
P.S. I didn't mean to go on and on about this issue but it's something I feel strongly about so I just had to write about it again.