A Woman's Worth: Challenging The Commoditisation of Women

Friday, March 25, 2016

"Women are not commodities": A subversive sticker message spotted on a Women's Day ad on Ghuznee Street, Wellington

I was walking to town when I noticed something different about a poster I had passed by before. It was an advertisement for a women's magazine called Woman's Day, a top-selling weekly tabloid publication in New Zealand. The tagline for this particular advertisement campaign "Take time for you. Nobody die." is a reference to the juggling act women often do in their daily lives. The campaign features a Zsa-Zsa Gabor-esque stereotypical middle or upper-class Eastern European housewife. I personally find the advertisement to be very tacky so I was amused to see that someone had placed a sticker on the lips of the woman posing seductively on the poster. The sticker bore the words: "Women are not commodities".